Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality Amanda Scheiner McClain

ISBN: 9781306094160

Published: February 25th 2014

ebook

159 pages


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Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality  by  Amanda Scheiner McClain

Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality by Amanda Scheiner McClain
February 25th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 159 pages | ISBN: 9781306094160 | 6.80 Mb

The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians brand and celebrity via narrativeMoreThe Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence.

This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.



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