Direct and Intermediated Marketing of Local Foods in the United States: Economic Research Report Number 128 United States Department of Agriculture

ISBN: 9781515144830

Published: July 20th 2015

Paperback

36 pages


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Direct and Intermediated Marketing of Local Foods in the United States: Economic Research Report Number 128  by  United States Department of Agriculture

Direct and Intermediated Marketing of Local Foods in the United States: Economic Research Report Number 128 by United States Department of Agriculture
July 20th 2015 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 36 pages | ISBN: 9781515144830 | 8.29 Mb

This study uses nationally representative data on the marketing of local foods to access the relative scale of local food marketing channels. This research documents that sales through intermediated marketing channels, such as farmers sales to localMoreThis study uses nationally representative data on the marketing of local foods to access the relative scale of local food marketing channels.

This research documents that sales through intermediated marketing channels, such as farmers sales to local grocers and restaurants, account for a large portion of all local food sales. Small and medium-sized farms dominate local foods sales marketed exclusively through direct-to-consumer channels (foods sold at roadside stands or farmers markets, for example) while large farms dominate local food sales marketed exclusively through intermediated channels.

Farmers marketing food locally are most prominent in the Northeast and the West Coast regions and areas close to densely populated urban markets. Climate and topography favoring the production of fruits and vegetables, proximity to and neighboring farm participation in farmers markets, and good transportation and information access are found to be associated with higher levels of direct-to-consumer sales.



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